News!
In December, George Hanson, Executive Director of the Alexandria
(VA) Symphony engaged us to direct the orchestra's marketing
function. A quick assessment noted the absence of several key
fundamentals, such as postcard mailings. Restoring that to the mix, a
strong program (Mozart Requiem), with manageable house capacities
for this suburban-based orchestra delivered the highest sales in over a
decade. 60% of the buyers can be matched back to the postcard
mailing. Next up, launching a subscription campaign, and March and
April concerts.
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