PHILHARMONIA BAROQUE ANNOUNCES SUBSCRIPTION GROWTH
Saturday, July 18, 2015
Courtney Beck, Executive Director of Philharmonia Baroque in San Francisco reports the following to the board: "Both revenue and seats for 2015-16 subscription sales are showing strong gains on last season. We are presently less than $3,000 away from our campaign goal of $633,000, representing an increase of $51,000 on last season's total subscription revenue. By seats, we surpassed last season's total long ago. We have sold 1,814 seats to date, more than 60 seats above last year. Sales for San Francisco have shot past last season by more than $17,000 and Berkeley Saturday is already $14,000 higher than last season's total. Few orchestras can boast 8% subscription revenue increases in a year. Nearly all of this growth can be attributed to doubling down on tried-and-true marketing tactics, including increased direct mail and telemarketing." Courtney goes on to thank CRStager marketing & audience development for the planning of the 2015-16 campaign.