American Orchestras in Historical Recordings

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SUCCESS AT SOUTH BEND SYMPHONY!

Monday, June 22, 2015

SUCCESS AT SOUTH BEND SYMPHONY!

The South Bend Symphony’s just completed 2014-15 season enjoyed ticket sales growth for the first time in at least five years, posting a 15% increase in subscriptions. Single tickets also grew by 48%, including a true sell-out performance of Beethoven’s Ninth Symphony.  All this was achieved with lower marketing expenditure to increase net contribution by 154% over the previous season.   The Orchestra’s endowment was not raided for marketing consulting as others have been urging; donor trust remains intact.  Subscriptions for the upcoming 2015-16 season are 32% ahead of this same date last year, assuring a second year of subscription growth.  

 

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