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American Orchestras in Historical Recordings


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Indianapolis Business Journal headline: "ISO sees surge in ticket sales, led by subscriptions" - The publication goes on to report: "The Indianapolis Symphony Orchestra enjoyed a nearly 19% surge in ticket sales during the 2013-14 indoor concert season. Subscriptions rose 30%, bucking conventional wisdom in the performing arts that says subscriptions are dying. 'We're now relentless not only about packaging and promoting subscriptions but repackaging throughout the season,' said CEO Gary Ginstling. 'When one show is done, we add another at the back end and still market the subscription. That allows us to continue to make the case that a subscription is a great value. We focus on fundamental marketing around pricing and a compelling message. We make sure subscribers realize that they are our core patrons. And we do everything we can to accommodate them.'"     
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