I was honored to visit Juilliard last Friday. David Robertson invited me
to talk with the students of his Principals of Conducting class about
orchestra marketing and audience development. We also talked about
how effective partnerships can be forged between marketing and
music directors. I gave an overall primer with some experiences David
and I shared together in Saint Louis. "I never felt so well
supported by the marketing team as when you were helping us,"
David commented to me. Our two hours together left me encouraged
about the future. (When I asked which piece they longed to conduct,
more than one said Sibelius' Seventh. Now THAT is
encouraging!) Let us keep our eyes on Kyle Ritenauer, Sasha Scolnik-
Molly Turner and watch their conducting careers develop.
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